It’s a fast-paced world where everything runs digitally, and digital marketing is no new news. With billions of active users on social media, it's evident that social networking platforms are robust and provide a wealth of options for businesses to communicate with their customers. In addition, the social media platform has the most advanced targeting choices for companies looking to promote. Facebook and Instagram, in particular, have been working hard to close the user base difference. 

Facebook and Instagram are two of the most popular social media sites worldwide, making them excellent for your company's social media marketing plan. Developing a social media marketing strategy can be difficult, and deciding which social network is ideal, particularly for new business owners. Taking demographic and functioning data into account, on the other hand, can make social media planning much more accessible. Wondering how? Let’s get into details of how you decide the perfect business platform between the two major social networks.

Statistics on Facebook

According to Statista, as of the fourth quarter of 2021, Facebook was the leading social media network globally, with 2.91 billion monthly active members (a 96 percent average). According to the research, 74 percent of Facebook users are over 30 years old, while teen usage has declined, and most of them have switched to other social media platforms. Sixty-five million small companies in the United States have Facebook pages, indicating that 83 percent of marketers use Facebook as part of their social strategy. 

Unfortunately, according to a recent survey, Facebook engagement is declining. The reasons behind this include that most people are not spending as much time on it as they used to, not to mention the various controversies that have surrounded Facebook, ranging from data breaches to privacy concerns. Nonetheless, Facebook still has the most prominent global leadership of any social media network. 

Statistics on Instagram

Internationally, Instagram is amongst the fastest-growing social media networks, according to Statista, with a 10 percent growth in a decade. Since its inception in 2010, the photo-sharing social networking app has seen tremendous growth in its active user base. Users can capture photos and edit them with a variety of digital filters. According to Statista 2021, Instagram has 2.80 billion monthly active users (32 percent) and 500 million daily Instagram stories users, 68 percent. On average, females between 18 and 24 years and males between the ages of 25 and 34 are the most active on Instagram. With only 34 percent of adults using the app, it is undeniable that the young generation dominates the app. 

In addition, Instagram has a growing audience and new potential for businesses, with 80 percent of users following at least one company and 60 percent of these users using Instagram to search out and discover new products. Furthermore, 77 percent of marketers use Instagram as a social media strategy for their company. On the brighter side, Instagram has the highest interaction rate of any social media site, and the app is likely to continue to grow due to this positive trend.

It's tempting to spread resources among the two social networks because of their tremendous popularity and audience size. However, with the information presented above, it is clear that Facebook and Instagram are the most effective platforms for marketers to reach their target audiences. On the other hand, numbers aren't necessarily the best indicator, so let's dig deeper.

Facebook & Instagram Functionality

Historically, Facebook has always been more text-based because it’s detail-driven therefore primarily informational. It provides a vast range of actions to its users, giving them uncountable options to choose from, ensuring that everyone gets their preferences. It explains why creating a Facebook profile takes longer than making one on Instagram. Do you want to share corporate news, upcoming events, business hours, or your address with the world? Facebook reigns supreme! Go to your Facebook page and take a look around.

On the other hand, Instagram is all about capturing and preserving moments. The platform is ideal if your company or business needs images or uploads the best–captured photos. Instagram does not offer a vast range of options; instead, it is exceptionally focused on a few fundamental characteristics, leaving no room for distraction. As a result, businesspeople participate on the platform, making it remarkably successful for creating a brand and earning popularity. Do you need to post a past company event or a photo contest? Instagram is the best medium for this.

Sometimes a synergy is more effective. As a result, you may need to utilize both Instagram and Facebook in some situations simultaneously. It is especially advisable during company campaigns and when tracking your ROI.

The Working Truth About the Two Platforms

With the general facts and opinions about Instagram vs. Facebook, it is with certainty that both platforms are good ways to incorporate social media marketing into your overall strategy. All you have to do is follow these three steps: first, identify your target audience, next, recognize and understand the types of business content, and finally, choose your perfect medium before using social media networks. Don't mistake assuming that one platform is the same as the other. Recognize that Facebook and Instagram are two separate platforms, each with its unique features and must be addressed differently. A piece of business content that does well on Instagram may not always translate well to Facebook. 

If your target audience isn't too vast, Instagram is a good fit for your company, but if it is, Facebook is a better option. With the rate at which mobile is gaining ground, more people will be exploring the web, resulting in sustained growth for Instagram and Facebook. Therefore, you must ask yourself this fundamental question: how can your company brand use each of the two social media networks to reach out to its target audience? 



Wrapping Up

To wrap it up, two are usually better than one, so we recommend testing your content on both Facebook and Instagram to discover which network provides the most ROI. Reach out to www.wearehonest.co, your number one top digital marketing agency of all time. We are your effective, dedicated, and unique partner in your social media marketing concerns.