Did you know that for every $1 you spend, you gain $44 on email marketing? Drip email campaigns have such a significant impact on your email marketing campaign. 

But achieving such enticing results requires one to understand the relevant email campaigns that might help elevate your marketing strategies. A drip email campaign is a perfect example of an email marketing campaign. 

How Does a Drip Email Campaign Work?

A drip email campaign, also known as a drip sequence, is an automated email marketing method that sends emails to your subscribers for a specific time. These emails go out at specified intervals and are prompted after an action or a customer event.

An excellent example of how drip email campaigns work is someone subscribing to your blog for the first time. A drip-email campaign will instantly send a welcome email to the new subscriber. 

Then, after one or two days, the subscriber will receive an email featuring your most popular blog posts. And if you have a course or YouTube channel, you might tailor the third email to communicate the information to your new subscriber.

Drip email campaigns are excellent since it allows you to communicate relevant information at the right time to your subscribers. And this caters to anyone who joins your subscribers' list at any given point. You’re sure they’ll get an identical email sequence. 

What Impact Can Drip Email Give Your Business?

There is a high possibility of meeting your marketing campaign and achieving your revenue objectives with drip campaigns. Here are a few benefits of drip campaigns:

• They can help you nurture your leads through continuous engagement with your customers.
• Drip campaigns are perfect for driving revenue.
• Drip campaigns present a perfect opportunity to boost engagement for your business. Studies show that it will take at least nine touchpoints for a business to convert a potential customer to a client.
• Attracting a new client could be 5X harder than retaining a new one. So with drip campaigns, you’re ctrtain of strengthening your customer relationships. 
  
  

How to Develop A Successful Lead Generation Using Drip Email Campaigns?

SMS marketing could be the latest form of marketing, but drip email campaigns remain king. 

Setting up an effective email campaign may not be easy, but it's not impossible. With the rapid growth of marketing softwares and CRMs, it is easy to implement drip email campaigns. 

Here is a complete guide to creating a successful drip email campaign.

Set a Goal for Your Campaign

For a successful drip email campaign, you need to set a goal before starting your campaign. Here are a few questions that will guide you:

• Do you have an objective for the drip campaign?
• How do you want to achieve it?
• When do you plan to achieve the email campaign?

Let the campaign goals address the problems that you’re to solve. For instance, if you are offering a free trial but only a few people upgrade their subscription, then you should tailor the goal of your campaign to increase the number of free trial users to upgrade to a paid subscription.

Identify Your Target Audience

Your drip campaign shouldn’t go out to everyone. You need to determine your target audience before segmenting your list according to causes and segments that you need to include in your marketing list. 

If subscribers don’t upgrade their subscription, you need to target users signing up for your free trial product. Having a target audience allows you to tailor emails by segmenting your list. Tailored content has a 6X potential for ROI compared to generic content. You could segment your target audience based on age, location, behavior, and beliefs. 

Decide the Number of Emails to Use

The number and spacing of your emails depend on your business model, campaign objectives, period of the buyer journey, and the complexity of your content. 

If your email duration is longer, then the open rate drops. But that doesn’t mean all firms practice a short campaign period. Depending on your business model and the complexity of your messages, you can determine the length of your drip email campaign. 

You can segment your content into different groups to determine what campaign will work for your customers.

Set Your KPIs

The measures you’ve set to assess the success of your drip campaigns are known as key performance indicators (KPIs). Here are some objective KPIs:

• 
  Clickthrough rate
• Return on Investment
• Open rate
• Spam rate 
• Unsubscribe rate

You need to have a clear picture of your achievement goals, and the rate to assess success is vital to conducting an effective drip email campaign. 

Automate Your Drip Sequence

The drip campaign involves a lot of moving components. It is close to impossible for one to track them manually. 

This informs the logic behind automating your email campaigns.

Using email automation software allows one to construct a simple drip campaign workflow.

• Determine your triggers
• Decide on delivery intervals
• Fill your email content

Automating your drip emails makes your work efficient, saves time, and boosts your profit margin depending on the campaign.

Evaluate and Adjust Your Drip Email Performance

After setting up your campaign, the next step is evaluating your subscribers' behavior. You need to determine if the campaign is a throw or an effective initiative. Your KPIs come in handy during this stage.

Using automations software’s analytic dashboard, your marketing team can determine the success of your drip marketing depending on the nature of your KPI.

Monitoring and evaluating your KPIs makes it easy for your team to adjust the sections of your campaign that aren’t performing well. 

For instance, if you notice the open rate or click-through rate is lower, you can re-work your email’s content to improve its effectiveness. 

Moreover, a drip email campaign helps you to collect valuable data to create more effective email variations to improve your drip campaign. 

Take Away

Drip email campaigns are effective for every organization. You need to determine the purpose of your campaign before kickstarting the project. With an effective drip email campaign, you’ll experience positive results like:

• 
  Boosting your campaign revenue
• Strengthen your customer relations
• Nurture leads 
• Boost your content engagement

If you’re looking to maximize the most from your drip email campaigns, you can reach out to us for a personalized experience with your customers. New Paragraph